Your AI Generated Content Is Hurting Your Brand (Unless You Fix This)
June 5, 2025
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Let’s be blunt.
Most AI content sucks. In particular, much of the AI generated content out there is low quality and problematic for brands.
You’ve seen it. You’ve read it. And if you’re using it? Your audience probably knows.
Worse—Google knows too.
And that’s a problem.
Common Questions About AI Generated Content and AI SEO Tools
What is the best AI agent for SEO?
Can SEO be done by AI?
What is the best AI writer for SEO?
Can ChatGPT do SEO?
Can Google detect AI SEO?
Will ChatGPT replace SEO?
If you’ve asked any of these questions, that’s a good sign. You’re in the right place — and you’ll get value from this article. You’ll find clear answers throughout this article and in the FAQ section at the bottom.
Let’s Talk About What’s Really Happening with AI Generated Content
Everyone and their marketing intern is cranking out AI content right now.
And I get it. It’s fast. It’s easy. It feels like a cheat code.
But here’s the hard truth: speed doesn’t equal quality.
According to a study from Hookline&:
82.1% of Americans say they can identify AI-written content. And 40.4% of them feel worse about brands that use it.
Ouch!
It’s not just people either. Google’s been sharpening its digital red pen.
In their latest Search Quality Evaluator Guidelines, Google explicitly calls out what it sees as low-quality content, which search engines are increasingly penalizing:
“Little to no effort”
“Little to no originality”
“Adds no value”
Guess what generic AI generated content tends to look like?
Yeah. That.
So we now have:
More content being created than ever before…
That people don’t trust…
And Google doesn’t want to rank in search results.
This is a brand killer, not a growth strategy.
But Wait—Does That Mean Artificial Intelligence Content Is Useless?
Not at all. AI isn’t the villain. Lazy use of AI is.
And I’m not just ranting here. Neil Patel ran a massive experiment comparing human vs. AI content on 68 websites with 744 articles. What did he find?
By month 5, AI-written articles averaged 52 monthly visitors. Articles written by human writers? 283.
That’s not just a small gap. That’s a canyon.
And for those thinking, “Well I’ll just crank out 5X more AI content and win on volume,” Neil says nope.
“Put a lot of low-quality content out, and your entire site’s traffic can drop.” He even saw an 11–12% traffic increase just by deleting fluff content. This process often requires manual seo work to audit and refine existing articles.
Why AI Content Fails for Search Engines
Here’s the real issue:
Most AI content is a bland smoothie of regurgitated web data, with no personality, no edge, and no real reason to care.
It’s missing three things your audience (and Google) crave:
Brand Voice – Your vibe. Your personality. Your weird metaphors and one-liners. AI doesn’t have that by default.
Expertise – Real-life examples. Insights. Opinions. Not “Here are 10 tips anyone could Google.”
Human Connection – Stories. Empathy. Emotion. Readers want to feel something.
That’s why human writing is essential for authenticity, originality, and building genuine connections with your audience.
So… How Do You Use AI Without Hurting Your Brand?
Glad you asked. Because there’s a better way.
To build an effective content creation process, it’s important to leverage AI integration for seamless workflow enhancements. By using AI-powered and AI-powered tools, you can automate tasks, improve efficiency, and generate optimized content at every stage.
Here’s the step-by-step approach we use with clients—and you should too:
✅ Step 1: Let AI Brainstorm the Content Creation Process, Not Write
Use AI to help you:
Find content gaps
Organize outlines
Generate headline ideas
Brainstorm topic ideas
Get keyword suggestions based on your seed keyword
Identify and track target keywords for your content
Research top-performing keywords or FAQs
This is where AI shines.
Think of it like a junior intern: helpful, fast, and clueless about your tone. First, choose a topic interesting and engaging to you. What is your expertise in? Then use AI to help you brainstorm or outline the idea. The secret is you’re still going to write the article using your human touch!
Here is my ChatGPT prompt for a digital marketing article I’d like to write:
And here’s the ChatGPT reply with a solid list of ideas and a clear outline. Now I can layer in my own knowledge and personal expertise. Not every topic listed will apply to my experience or the kind of work I like to do with clients. But using this as a base, I’ll write the article in my own words, following the structure.
Absolutely, Chad. You’re writing for an audience that likely feels overwhelmed by the scope of digital marketing — so the goal is to simplify and inspire confidence. Here’s how we can break that down.
🔥 Blog Title Ideas
“How to Learn Digital Marketing in 2025 (Without Feeling Overwhelmed)”
“The Beginner’s Guide to Learning Digital Marketing Fast”
“Digital Marketing Basics: What You Actually Need to Know to Get Started”
“How I’d Learn Digital Marketing from Scratch in 2025”
“Master Digital Marketing in 30 Days: A Practical Roadmap”
🧠 Blog Angle & Audience
Target reader: Aspiring marketers, entrepreneurs, solopreneurs, content creators, small business owners Tone: Conversational, encouraging, realistic, and modern Goal: Help readers understand the core elements of digital marketing and give them a clear, step-by-step roadmap to learn it on their own.
✍️ Blog Outline – “How to Learn Digital Marketing in 2025 (From Zero to Confident)”
1. Intro: Why Learning Digital Marketing Is Easier (and More Important) Than Ever
The rise of AI, automation, and free tools
Every business and personal brand needs digital marketing
You don’t need a degree — just the right plan
2. What Is Digital Marketing (And Why It’s Not Just Social Media)
Simple breakdown: Attract > Engage > Convert
Core pillars: SEO, Email, Content, Social, Paid Ads
Where beginners usually get lost
3. The 6 Fundamentals You Need to Learn First
Content Marketing – Learn to write blogs, social posts, videos
Search Engine Optimization (SEO) – Basics of keywords, Google rankings
Social Media Strategy – More than just posts — storytelling, consistency
Paid Ads – Understand Google/Facebook ads without wasting money
Analytics – Learn to track what’s working (Google Analytics, basic KPIs)
4. How to Learn Digital Marketing (Step-by-Step for 2025)
Start With Free Courses
Google Digital Garage, HubSpot Academy, Meta Blueprint
Practice by Building Your Own Brand or Side Project
Nothing beats hands-on learning
Follow Industry Experts & Blogs
Neil Patel, Backlinko, MarketingExamples, Ahrefs
Use AI to Accelerate Learning
Tools like ChatGPT for idea generation, writing help, email workflows
Join Online Communities
Reddit, Slack groups, LinkedIn groups
5. Recommended Tools to Start With (All Free or Low Cost)
Canva, Mailchimp, Google Search Console, Ubersuggest, ChatGPT, WordPress
6. What Most Beginners Waste Time On (And What to Skip)
Over-researching
Taking too many random courses
Ignoring execution
7. Create Your 30-Day Learning Plan
Week 1: Learn the basics (content, SEO, email)
Week 2: Pick 1 channel to go deep on (e.g., Instagram, blogging)
Week 3: Launch a small project (newsletter, blog, social channel)
Week 4: Track results, adjust, and keep going
8. Conclusion: You Don’t Need to Be an Expert—Just Start Creating
Digital marketing rewards action
The faster you start experimenting, the faster you learn
Resources don’t matter without consistency
✅ Step 2: Bring Your Human Voice In Early
Before you ask ChatGPT to write anything, give it a brief with:
Your brand voice
A unique point of view
Your target audience
What you’re actually trying to say
A detailed content brief that includes essential SEO elements, such as optimized titles, structured subheadings, and key questions to guide the AI’s output
Then ask it to draft sections, not the whole blog.
Why? Because writing one chunk at a time lets you inject more nuance, edit more deeply, and actually think.
✅ Step 3: Rewrite & Refine Your Content Like a Pro
This is the most important part.
Never hit publish on raw AI content. Never.
Instead:
Add personal stories or client examples
Challenge the status quo—have a point of view!
Sprinkle in personality (even if that means breaking grammar rules or swearing occasionally—just be real)
The goal here is to edit and refine your draft to produce optimized content that stands out for both quality and SEO. Take the time to optimize content by ensuring it aligns with user intent, integrates relevant keywords naturally, and follows best practices for search visibility.
This is where your E-E-A-T (Experience, Expertise, Authoritativeness, Trust) comes in. AI can’t fake this.
✅ Step 4: Optimize for Quality and Optimized Content, Not Just Keywords
Sure, keywords matter. But quality wins.
Ask yourself:
Would you read this?
Does it say anything new?
Does it sound like you?
When creating SEO content, focus on optimizing on-page elements such as meta titles, meta descriptions, and meta tags to improve search visibility and click-through rates. Set an appropriate word count for each article to ensure comprehensive coverage of the topic and alignment with SEO strategies.
Also, structure matters. Use:
Short paragraphs
Clear subheadings
Bullets and visuals
Internal linking to connect related content and improve site structure
Use tools like Google Search Console and Search Atlas to monitor your content’s performance and gather data. Look for SEO insights and actionable insights—these will help you identify what’s working, spot keyword opportunities, and make informed adjustments.
If something flops, don’t panic. Learn. Adjust.
Even human-written content needs iteration.
The AI Toolbox: Tools & Software You Need to Know
Let’s be real—there are more AI SEO tools out there than there are cat videos on the internet. And while not every shiny new platform is worth your time, the right AI SEO software can be a game-changer for SEO professionals and marketing teams looking to dominate the search engine results.
Here’s the deal: the best AI SEO tools aren’t about replacing your expertise—they’re about supercharging it. Think of them as your digital Swiss Army knife for content creation, optimization, and tracking organic traffic.
Need to uncover hidden keyword opportunities? There’s an AI tool for that. Want to analyze your competitors and spot content gaps? AI SEO software has your back. Struggling to keep up with technical SEO or on-page optimization? The latest platforms can automate the grunt work, so you can focus on strategy and creativity.
From content optimization assistants that help you craft SEO-optimized articles, to advanced analytics dashboards that show exactly how your content is performing in the search engine jungle, these tools are designed to make your workflow smoother and your results stronger.
But here’s the catch: even the best AI SEO tools are only as good as the human using them. Use them to inform your content strategy, streamline your process, and boost your organic traffic—but don’t let them drown out your brand’s unique voice.
Bottom line? The smartest SEO professionals and marketing teams use AI SEO tools to work faster, create better content, and win more often in the search engine arena. Just remember: the tool is powerful, but your expertise is irreplaceable.
Final Thought: You Can’t Automate Trust
Look, I love AI. I use it every day. But here’s the truth:
Artificial intelligence is a tool, not a substitute.
Use it to save time—but don’t sacrifice your voice, expertise, or authenticity just to churn out more content. Always adhere to SEO best practices to ensure your work is well-structured and optimized.
Because your brand deserves better than the same bland article your competitor just asked ChatGPT to write too.
Remember, in content marketing, leveraging AI can help you plan, create, and optimize content, but your unique perspective is what sets you apart.
Want to stand out?
Say something worth hearing.
And make sure it sounds like you.
Let’s stop flooding the internet with fluff. Let’s create content that connects.
With a little help from AI—and a whole lot of human.
BONUS: Want a Quick AI Content Checklist?
Use this before hitting publish:
✅ Is this content uniquely mine?
✅ Does it sound like me?
✅ Did I add something original?
✅ Would I share this if I didn’t write it?
✅ Would my audience trust me more after reading this?
✅ Did I review actionable insights to improve my SEO strategy?
If it’s not a “hell yes” across the board, don’t publish yet.
Frequently Asked Questions About AI Generated Content & AI SEO Tools
❓What is the best AI agent for SEO?
Answer: The best AI agent for SEO depends on your needs, but Surfer SEO, Jasper AI, and ChatGPT with custom GPTs are top tools for writing SEO-optimized content. These AI tools analyze search intent, suggest keywords, and help structure content to rank higher on Google.
❓Can SEO be done by AI?
Answer: Yes, AI can do parts of SEO, like keyword research, content optimization, competitor analysis, and technical audits. However, for best results, you still need a human to apply strategy, creativity, and brand voice that AI lacks.
❓What is the best AI writer for SEO?
Answer: The best AI writer for SEO is Jasper AI when paired with Surfer SEO, or ChatGPT when used with specific prompts and editing. These tools can generate content quickly, but still need human input for originality, accuracy, and search engine compliance.
❓Can ChatGPT do SEO?
Answer: Yes, ChatGPT can help with SEO by generating blog outlines, title tags, meta descriptions, keyword-rich content, and FAQs. But to rank on Google, you must edit for accuracy, include E-E-A-T (experience, expertise, authoritativeness, and trust), and optimize for search intent.
❓Can Google detect AI SEO?
Answer: Yes, Google can detect AI-generated SEO content, especially if it’s generic, repetitive, or lacks value. According to Google’s helpful content guidelines, AI content that shows “little effort or originality” can be considered low-quality and harm your rankings.
❓Will ChatGPT replace SEO?
Answer: No, ChatGPT will not replace SEO, but it can enhance it. While AI tools can speed up SEO tasks, effective SEO still requires human strategy, creativity, and brand relevance. SEO evolves with AI, but it’s not going away.
